Dressed in an orange jumper and jeans, the 22-year-old bore a striking resemblance to her famous mum, Gwyneth Paltrow, as she stepped in front of the camera.

The campaign also marks the brand’s biggest relaunch in recent years, introducing upgraded product ranges designed to support babies and toddlers as they continue to grow.

The new child safety features will be rolled out across Apple's ecosystem, including iPhone, iPad, Mac and other supported devices.

Hilton Glenmarie

WhatsApp is introducing Parent-Managed Accounts, allowing parents to monitor activity and manage privacy settings on their children’s accounts.